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In this day and age, social media is omnipresent, and has been a cultural and technological juggernaut that has completely changed the vision of our social or professional lives over some ten years or so. From a marketing standpoint, social media, while being the largest pool of potential clients and customers, may also be considered as a double-edged sword.
Inefficient or over-saturated marketing strategies may destroy a company’s reputation irreparably. On the up side, social media affords many companies to interact directly with their clients and customers.
From advertising to lead generation to conversion, businesses can be increased easily by the fold. Nowadays, companies employ social media strategists exclusively to improve and formulate a plan that encapsulates everything -ociated with social media marketing.
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